About Fostering Now

About Fostering Now

Sean Parry is a time-served, multi-award winning recruitment marketer. He has worked among all sectors, private and commercial, public, health, police, fire and rescue, third sector, and local authorities.

Over 20 years, Sean’s affinity with the cause of looked-after children and young people drew him to work ever more closely with children’s services.

Initially, this included large scale social work recruitment exercises, later leading towards fostering and adoption recruitment marketing strategies.

Full details of his career, and the carer recruitment support service that Sean now provides on a retained consultancy basis to fostering agencies can be found on his LinkedIn page.

If your fostering agency is looking for specialist support to recruit new foster carers, please get in touch on 07999 900770 or by email for an exploratory, no-obligation discussion by phone or in person.

Join us and 12,600+ followers at Fostering Now on Facebook, one of the country’s most popular fostering pages. This was achieved in just two and a half years with a very limited budget—a testament that results-producing marketing has less to do with money and more to do with developing a plan that works and sticking to it!


Do Fostering supports NSPCC

‘Sean came to our attention through his high-profile national work with fostering agencies. As an adult care leaver, in 1986 Sean was one among the first ever users of Childline, newly launched by Dame Esther Rantzen, DBE. We contacted Sean, and without hesitation, he came forward to support our vital work for today’s children that urgently need our help. Speaking alongside Esther, and HRH Sophie, Countess of Wessex, at a fundraising event in Buckingham Palace, Sean shared poignantly about his abusive early life experience, and the lifeline that Childline gave him when he was 12 years old.

Sean has continued to actively support Childline’s campaigning work, providing compelling case study material to endorse our national awareness-raising appeals. By opening up about his experience and the help he received from Childline, Sean will have helped to encourage young people in desperate need to reach out to Childline and disclose their own abuse. His openness and forthright support have been invaluable and truly inspiring. At Childline, and the NSPCC, we wish Sean every success in his work to raise the profile of fostering nationally, through his organisation, Fostering Now.’

Tara Smith, Case Studies Unit Manager
NSPCC Childline (2016)


Wandsworth Council logo

‘One of our biggest challenges was to recruit foster carers, given intense competition between the London boroughs and independent agencies. Sean came on board to help, and was full of ideas and energy from the outset. As an outstanding communicator, with a high degree of emotional intelligence, he engaged with our young people, our foster carers, social workers, their managers, and senior managers across the whole council. He developed our campaign, which was highly successful. Sean’s contribution to the success of the service at that time was huge.’

Val Rogers, Head of Children Looked After Service
Wandsworth Council (2011)


The Fostering Network logo

‘A big thank you for your engagement in the Fostering Network’s England Advisory Committee. We appreciated your commitment and contribution to the Committee which is an important forum for the organisation, helping inform our policy and practice.’

Raina Sheridan, Deputy Chief Executive
The Fostering Network (2013)


Nexus Fostering logo

Sean’s first strategic marketing assignment as director of the newly founded Fostering Now was with Nexus Fostering, which said: ‘It was time to freshen up our look, so in 2014 we hired Sean’s professional marketing expertise to conduct a review of our brand. The most obvious change can be seen by visiting our Facebook and Twitter accounts, and, of course, our new, modern logo. A year later, in awarding Nexus a second outstanding judgment, Ofsted said: ‘The recruitment and preparation of foster carers is robust and thorough’, and the new brand has certainly played a role in attracting our new carers. Additionally, Sean, we found you to be a fabulous advocate for listening to children and empowering them to speak out.’

Grace Wyatt, Founder & Managing Director
Nexus Fostering (2014)


NAFP logo

‘Sean brings energy and commitment to his work, backed up with a breadth of marketing communications experience across the media, public and independent sectors. I have worked with Sean several times now on various projects aimed at building our membership base and raising awareness of issues affecting the sector for the provision of children’s services. He has delivered a number of highly informative training sessions to NAFP members, all of whom have fed back to me the insight and useful, practical tools they have learned from Sean. He’s open to new ideas and focused on delivering to his brief.’

Harvey Gallagher, Chief Executive
Nationwide Association of Fostering Providers (2015)


The Homefinding Fostering Agency logo

‘I had met Sean at the Department for Education some time back and his expertise and experience was clear in the great work he did for Wandsworth Council. Sean was top of my list of professionals to contact once I was in my new role because I wanted someone who could make an impact. Sean helped us develop our recruitment and social media strategies in a very tight timescale. He worked well with all members of the organisation and secured buy-in. As a result, we are already seeing positive benefits from our use of social media, with increased enquiries from prospective foster carers and our improved online presence. I’d recommend Sean to any organisation wanting expert marketing and branding assistance!’

Satwinder Sandhu, Director of Operations & Registered Manager
The Homefinding & Fostering Agency (2015)


Greater London Fostering logo

‘Sean was able to achieve more in five hours than we had been able to do in five months. His approach to recruitment made us completely change our foster carer recruitment strategy and approach. I can’t praise his work enough. Thanks Sean.’

Richard Norwood, Business Development Director
Greater London Fostering (2016)


Chrysalis Care Fostering Agency logo

‘Chrysalis Care are pleased to highlight the work of Fostering Now, who demonstrate endless dedication to highlighting the needs of children and young people who are looked after and the foster carers who care for them.’

© Fostering Now 2019. All Rights Reserved. This copy is originally written, and images used are bought under licence. The content of this page may not be reproduced without the written permission of the author, Sean Parry.